SHANGHAI, July 14 (Xinhua) — Shanghai's market regulator has rolled out guidelines to regulate livestreaming sales activities to combat click farming, false advertising, and other foul play.
According to the municipal administration for market regulation, livestreaming sales platforms should establish a "blacklist" system for delinquent livestreamers. They may not advertise their livestreaming with such hype as "the lowest prices online" or "lowest prices in history."
To protect the rights and interests of minors and the elderly, it said livestreaming sales should not arbitrarily label products as "for infants and children only," sell products and services containing pornography or violence to minors, or publish illegal advertisements regarding medicine, investment, and real estate that target the elderly.
The guidelines have also clarified the obligations of livestreaming platforms, the channel operators, and livestreamers, and proposed the establishment of a rapid disposal system for consumer rights disputes.
Shoppable livestreaming is booming in China. According to a report released by data analysis agency iiMedia Research in late June, the scale of the country's livestreaming e-commerce industry hit 1.2 trillion yuan (about 178 billion U.S. dollars) in 2021, and this figure will likely exceed 2.1 trillion yuan by 2025.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Lynn Williams breaks NWSL goal
PGA CHAMPIONSHIP '24: A trivia quiz for over a century of golf
NASCAR teams, drivers will celebrate the sports' roots at Darlington Raceway
Inside a makeshift shelter saving hundreds of dogs from floods in southern Brazil
Elon Musk gets approval from FDA to implant his Neuralink brain chip into a second patient
Former Alabama pitcher Montana Fouts to join Athletes Unlimited for AUX season
At least 1 dead in Florida as storms continue to pummel the South in a week of severe weather
Families with TWO retired generations will surge to one million in a decade
Jessica Biel CHOPS her long locks into a bob after book signing in Studio City
FIFA offers peace talks to player unions, leagues on legal threats about congested game schedules